1GEO Insights
GEO Insights: guides to Generative Engine Optimization and AI search.
Start here · Basics
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimising brands, websites and content for AI-powered search and answer systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews. The aim is for these systems to understand a company better and to consider it as a source or relevant recommendation for the queries that matter.
Basics
Terms and concepts: GEO, AI search, AEO and LLM optimisation.
What is AI Search? AI-powered search explained simply
AI Search explained: how AI search engines such as ChatGPT, Perplexity and Google AI Overviews generate answers, how they differ from traditional search and what this means for businesses.
6 min
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) explained simply: definition, origins, how it differs from SEO and GEO, and how to structure content for answer engines.
5 min
What is LLM Optimization (LLMO)?
LLM Optimization (Large Language Model Optimization) explained: how brands are represented correctly in the knowledge of language models such as ChatGPT, Gemini and Claude – and how LLMO differs from GEO.
5 min
Platforms
How ChatGPT, Gemini, Perplexity, Google AI Overviews, Copilot and Claude choose their sources.
Google AI Overviews: What businesses need to know now
What Google AI Overviews are, how sources are selected and what businesses can do to be included in the AI summaries in Google Search.
5 min
Microsoft Copilot and Claude: What businesses should know about these AI assistants
How Microsoft Copilot and Claude by Anthropic use information from the web, which crawlers are relevant and what businesses can do to be visible in these AI assistants.
5 min
Meta AI: What Businesses Should Know About the AI Assistant in WhatsApp, Instagram and Facebook
Meta AI is built into WhatsApp, Instagram, Facebook and Messenger. How the AI assistant uses information from the web, which Meta crawlers matter and what businesses can do to be visible.
5 min
Google AI Mode: What Businesses Need to Know Now
Google AI Mode explained: how the AI mode of Google Search builds answers, how it differs from AI Overviews and how businesses become visible there as a source.
6 min
ChatGPT Shopping and ChatGPT Ads: What Businesses Should Know
How ChatGPT recommends products, what product feeds have to do with it and how the ChatGPT ads launched in Germany in August 2026 work – and what that means for GEO.
7 min
Practice
Measuring visibility, running audits and solving concrete problems.
Getting visible in ChatGPT: 7 levers for businesses
How does my company become visible in ChatGPT? Seven concrete levers – from crawlability, content and entity to external sources and monitoring.
7 min
ChatGPT recommends your competitors? Causes and what you can do
Why does ChatGPT name other providers but not your company? The most common causes – and how to work out, step by step, what needs to be done.
6 min
Measuring AI visibility: prompts, mentions, sources
How to measure a brand's visibility in ChatGPT, Gemini, Perplexity and AI Overviews reliably – and which metrics are genuinely meaningful.
6 min
How does a GEO Audit work?
What a GEO Audit (AI Visibility Audit) examines, how it works and what you get at the end – from the prompt catalogue and source analysis to a prioritised roadmap.
6 min
Our Methodology: How We Measure AI Visibility with a Prompt Catalogue
The published measurement methodology of Die GEO Agentur: how we select questions, query AI systems, analyse answers and deal with fluctuations.
7 min
Strategy
Combining GEO and SEO, strengthening entities and building a GEO strategy.
SEO vs. GEO: what is the difference?
SEO vs. GEO: how Generative Engine Optimization differs from traditional search engine optimisation, where the two overlap and how companies can combine them effectively.
8 min
Entity Optimization: how AI systems understand your brand
Entity Optimization explained: what an entity is, why language models and search engines think in entities and how companies can describe their brand clearly and consistently.
6 min
Developing a GEO strategy: 6 steps to AI visibility
How companies build a strategy for Generative Engine Optimization: goals, prompt catalogue, priorities, implementation, measurement and integration with SEO.
7 min
GEO for SaaS: How Software Vendors Get Recommended in AI Answers
Generative Engine Optimization for SaaS: which questions software buyers ask ChatGPT, why comparison sites are decisive and which content AI systems cite.
6 min
GEO for E-Commerce: How Online Shops Appear in AI Shopping Advice
Generative Engine Optimization for online shops: how AI systems recommend products, what role product data, reviews and buying guides play, and what shops can do in practice.
6 min
GEO for Law Firms and Tax Advisers: Visible in AI Answers – Factual and Compliant with Professional Rules
How law firms and tax advisory practices become visible in ChatGPT, Gemini and Google AI Overviews – with factual content that fits the advertising rules of their profession, using Germany as the example.
6 min
Free GEO visibility check
Do you know what ChatGPT says about your company?
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your customers ask, and show you what comes back.
What we check, for example
- Is your brand mentioned?
- Are competitors mentioned more often?
- For which topics does AI recognise your expertise?
- Which sources shape the answers?
- Where is the biggest potential?
- Cost
- Free
- Effort
- 2 minutes
- Result
- Discussed in person
Get your AI visibility checked
No obligation