Developing a GEO strategy: 6 steps to AI visibility

Step 1: Set goals

Is the aim more enquiries, brand awareness in a new category or an accurate portrayal of the company? The goal determines which questions and platforms take priority.

Step 2: Build the prompt catalogue

Collect the questions customers ask at the different stages of their decision – from sales conversations, support requests and keyword data. This catalogue is the basis for both content and measurement.

Step 3: Assess the current state

Where are you named today, where are your competitors named, and which sources shape the answers? The methodology is described in the article How does a GEO Audit work?.

Step 4: Set priorities

Not all gaps are equally important. Assess actions by the business value of the question, effort and impact. Technical fixes and missing answer pages often deliver the fastest results.

Step 5: Implement

• Technical GEO: crawlability, HTML, structured data
• Content for AI Search: answer pages, comparisons, definitions
• Entity Optimization: consistent core data
• Digital Authority: presence on relevant sources

Step 6: Measure and adjust

Run the prompt catalogue regularly and analyse the trends – see AI Visibility. AI systems and the competition are constantly changing, which is why GEO is a cycle, not a one-off project.

Specifics by business model

B2B and complex services

Decisions take a long time, and comparison questions are particularly valuable. Specialist articles, case examples and mentions in industry media carry a lot of weight.

Ecommerce and brands

Product questions such as “Which … are suitable for …?” take centre stage. Precise product information, product reviews and rating platforms shape the answers.

Regional providers

Questions often include a location. Consistent location data, well-maintained company profiles and local mentions are decisive.

If you would like to implement the strategy with your own team, we support you with GEO consulting.