1AI Visibility Monitoring
AI Visibility: measure and improve your presence.
1In short
AI Visibility describes how often and in what context a brand is mentioned or cited as a source in the answers of AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It is measured against a fixed catalogue of business-relevant questions that are queried regularly and evaluated in comparison with competitors.
Seven metrics for AI visibility.
- Mention rate
- The share of relevant questions where your brand appears in the answer.
- Share of voice
- How often your brand is mentioned relative to competitors.
- Citations
- How often your website is linked as a source, and with which pages.
- Context & tone
- Whether your brand is recommended, merely mentioned or portrayed critically.
- Accuracy
- Whether services, locations and positioning are represented correctly.
- Source landscape
- Which third-party pages shape the answers on your topics.
- AI traffic
- Visits from ChatGPT, Perplexity, Gemini and Copilot in your web analytics.
AI Visibility explained
Questions about measuring AI visibility.
What is AI Visibility?
AI Visibility is the measure of how visible a brand is in AI-generated answers. It is the counterpart to organic visibility in traditional search, with one difference: it is not about positions in a list, but about mentions and citations in a written answer.
How do you measure AI Visibility?
You measure AI Visibility by regularly and repeatedly running a fixed catalogue of questions that potential customers ask through the relevant AI systems, and analysing the answers in a structured way. What matters is repetition, competitor comparison and a transparent methodology.
Why is a single test in ChatGPT not enough?
A single test is not enough because AI answers vary depending on wording, conversation history, location and timing. Only frequencies across many queries and trends over several weeks are meaningful.
Which data sources feed into the measurement?
We combine structured querying of a prompt catalogue with data from your web analytics (visits from AI systems), Google Search Console and Bing Webmaster Tools, which offers a dedicated report on AI answers called “AI Performance”.
How do you improve AI Visibility?
You improve AI Visibility by strengthening the foundations AI systems rely on: technical readability (Technical GEO), content with clear answers (Content for AI Search), a clearly defined brand entity (Entity Optimization) and a presence on relevant sources (Digital Authority).
Monitoring shows which of these measures are working and where adjustments are needed. Specific levers for ChatGPT are covered on our ChatGPT SEO page.
How often should AI Visibility be measured?
For most companies, monthly measurement makes sense. An additional measurement is worthwhile after major changes to your website or content, or when providers release new model versions.
What does AI Visibility reporting include?
The monthly report includes mention rate and share of voice per platform and topic, the trend over time, the most frequently cited sources, notable misrepresentations and concrete recommendations for the following month. We disclose the prompt catalogue.
Process
Five steps. One repeatable system.
GEO is not a one-off project. We work in a clear cycle of analysis, implementation and measurement, and adjust course based on real data.
- 01
Analysis
We analyse your brand, website, competitors and your current visibility in AI answers.
Baseline analysis
- 02
Strategy
We identify the questions, topics and sources potential customers use when looking for solutions.
Prioritised roadmap
- 03
Implementation
We optimise technical foundations, content, entities and external signals.
Measures implemented
- 04
Monitoring
We regularly measure how your visibility develops across platforms and topics.
Monthly reporting
- 05
Optimisation
Based on real data, we keep adjusting where the impact is greatest.
Ongoing fine-tuning
Monitoring and optimisation continue as a cycle, because AI systems and your competitors keep changing.
Free GEO visibility check
Do you know what ChatGPT says about your company?
We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your customers ask, and show you what comes back.
What we check, for example
- Is your brand mentioned?
- Are competitors mentioned more often?
- For which topics does AI recognise your expertise?
- Which sources shape the answers?
- Where is the biggest potential?
- Cost
- Free
- Effort
- 2 minutes
- Result
- Discussed in person
Get your AI visibility checked
No obligation