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GEO Audit: What does AI say about your company?

The GEO Audit shows whether and how ChatGPT, Gemini, Perplexity and Google AI Overviews mention your brand today, who is named instead and which sources the answers are based on.

Two formats

Clarity first, then strategy.

Visibility Check

Free

A quick assessment of where you stand: a sample of typical customer questions across the most important AI systems, discussed with you personally.

  • Selected questions from your market
  • ChatGPT, Gemini, Perplexity, AI Overviews
  • Mentions of your brand and your competitors
  • First indications of sources and gaps
  • 30-minute results call

GEO Audit

Full analysis

The solid foundation for your GEO strategy: systematic, structured by topic and buying stage, and with a concrete roadmap.

  • Prompt catalogue by topic and buying stage
  • Competitor comparison and share of voice
  • Source analysis: which pages shape the answers?
  • Technical review: crawlers, HTML, structured data
  • Entity check: how is your brand described?
  • Prioritised roadmap and results presentation

Process

How the check works.

  1. 01

    Request

    You give us your company, website and, if you like, competitors and topics.

  2. 02

    Analysis

    We ask the AI systems your customers' questions and evaluate mentions, context and sources.

  3. 03

    Call

    We discuss the results with you personally and show where the biggest levers are.

  4. 04

    Decision

    You decide in your own time whether and how you want to continue. No obligation.

Free GEO visibility check

Do you know what ChatGPT says about your company?

We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your customers ask, and show you what comes back.

What we check, for example

  • Is your brand mentioned?
  • Are competitors mentioned more often?
  • For which topics does AI recognise your expertise?
  • Which sources shape the answers?
  • Where is the biggest potential?
Cost
Free
Effort
2 minutes
Result
Discussed in person
Fabian SchnabelJan Hugo

We run the check personally.

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We use your details only to handle your request. See our privacy policy (German).

GEO Audit explained

GEO Audit, AI Visibility Audit, ChatGPT audit.

What is a GEO Audit?

A GEO Audit is a systematic analysis of how AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews present a company today, and why. It combines querying a fixed catalogue of real customer questions with a review of technology, content, brand entity and external sources, and ends with a prioritised roadmap.

What is an AI Visibility Audit?

AI Visibility Audit is another name for the same approach, with the emphasis on measurement: how often is a brand mentioned, how often is it cited as a source, in what context and compared with which competitors? This measurement is part of our GEO Audit and forms the baseline for ongoing AI Visibility Monitoring.

Can I have just ChatGPT checked?

Yes. A ChatGPT audit focuses on how you are presented in ChatGPT and ChatGPT search. Because customers usually use several systems and the causes are often the same, we generally recommend looking at all relevant platforms. You will find background on ChatGPT on our ChatGPT SEO page.

What do I receive as the result of the GEO Audit?

The full GEO Audit costs from €1,249 (net, excluding VAT); the free visibility check remains a no-obligation way to get started. You receive an evaluation of your mentions and citations per platform, a competitor comparison, the most important sources behind the answers, a list of technical and content weaknesses, and a prioritised roadmap of actions. We disclose the prompt catalogue we use.

How does a GEO Audit work?

After a short initial call, we agree on topics, competitors and the question catalogue together, run the queries and reviews, and present the results to you in a meeting.

FAQ

Questions about the GEO Audit.

Short, clear answers without the jargon. Your question isn't here? Get in touch with us directly.

Ask a question

What do you need from us for the visibility check?

Just your company name, your website and a way to contact you. Helpful but optional: two or three competitors and the topics you want to be found for.

What is the difference between the visibility check and the GEO Audit?

The free visibility check is a sample that shows where you stand. The GEO Audit is a systematic analysis with an extensive prompt catalogue, source and technical review, and a prioritised roadmap as the basis for implementation.

How do you measure AI visibility?

AI visibility is measured by regularly running a fixed catalogue of business-relevant questions across several AI systems. The analysis covers mention rate, share of voice compared with competitors, citations of your own website, the context of each mention and the sources cited.

Because AI answers vary, we look at frequencies and trends across multiple queries and time periods, not individual screenshots. We also analyse visits from AI systems in your web analytics.

Measuring and improving AI visibility

How much does a GEO agency cost?

The cost of a GEO agency depends on your starting point, the competition, the number of topics and markets, and the scope of implementation. A one-off audit as a starting point, followed by ongoing support with monthly monitoring, is common.

With us, the first AI visibility check is free. The full GEO Audit costs from €1,249, ongoing GEO optimisation including monitoring from €949 / month and a strategy workshop from €949 (all prices net, excluding VAT). We agree the exact scope and price in a binding quote beforehand.

What drives the cost of a GEO agency

Can anyone guarantee that I'll be mentioned by ChatGPT?

No. Nobody can seriously guarantee that a company will be mentioned in ChatGPT or any other AI system. Answers are generated dynamically, differ depending on the question, context and user, and are constantly changed by the providers.

What can be reliably improved are the conditions: clarity, citability and authority. And what can be reliably measured is how visibility develops. Be cautious with providers who guarantee placements.