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1Gemini SEO

Gemini SEO: Visible in Google's AI assistant.

Gemini is built into Android, Google Workspace and the Google app. If you are well set up in the Google ecosystem, you have the best starting point, but not an automatic mention.
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1In short

Gemini SEO is the optimisation that ensures a company is visible and presented correctly in Google Gemini's answers. The foundation is a strong presence in the Google ecosystem: indexable content, structured data, a well-maintained business profile and clear entity signals.

How Gemini forms its answers.

Gemini combines the knowledge of the language model with current information from Google Search. Companies that are well indexed in Google, clearly structured and clearly recognisable as an entity benefit from this.

One special feature is Google-Extended: with this entry in robots.txt, website owners control whether Google may use their content for Gemini models and for grounding in Gemini. Appearance in Google Search and in AI Overviews is not affected.

What we optimise

Six levers for more visibility in Gemini.

  1. 01

    Technical SEO foundation

    Indexing, page quality and snippet eligibility as a prerequisite for any Google AI.

  2. 02

    Entity in the Knowledge Graph

    Unambiguous organisation, people and service data that Google can attribute to a brand.

  3. 03

    Structured data

    Schema.org for organisation, services, people, articles and FAQ.

  4. 04

    Google Business Profile

    For regionally active companies: complete, up to date and consistent with the website.

  5. 05

    Clear answer structure

    Content with clear definitions, comparisons and step-by-step explanations.

  6. 06

    Deliberate crawler decision

    Do not block Google-Extended by accident, or block it deliberately and for good reason.

Gemini SEO explained

Gemini SEO in detail.

Each section starts with the short answer, followed by the details.

What is Gemini SEO?

Gemini SEO is the optimisation that ensures Google's AI assistant Gemini describes a company correctly and considers it for relevant questions. Because Gemini is closely linked to Google Search, Gemini SEO overlaps heavily with classic search engine optimisation and with optimisation for Google AI Overviews.

How does Gemini find information about companies?

Alongside the knowledge in its trained model, Gemini uses Google Search to support answers with current information. This makes the same fundamentals relevant as for Google: indexable pages, clear content, structured data and a well-maintained business profile.

For the use of content to train and ground Gemini models, Google provides a separate control token, Google-Extended, in robots.txt. According to Google, it does not affect ranking in regular Google Search.

Which factors influence visibility in Gemini?

What matters is good organic visibility in Google, unambiguous information about your company, services and locations, a complete Google Business Profile for local providers, structured data and mentions in sources that Google considers trustworthy.

How does Gemini SEO differ from ChatGPT SEO?

The most important difference is the data basis: Gemini relies on Google's index and Google's knowledge of entities, ChatGPT on its own crawlers and its own search partners. If you are well positioned in Google, you usually have a better starting point in Gemini, but that is no guarantee of being mentioned.

More about ChatGPT on the page ChatGPT SEO.

How do you measure visibility in Gemini?

As with other AI systems, using a fixed prompt catalogue that is queried and analysed regularly. Gemini answers can vary by account, location and conversation history, so what counts is the trend across many queries. Our approach: AI Visibility Monitoring.

Process

Five steps. One repeatable system.

GEO is not a one-off project. We work in a clear cycle of analysis, implementation and measurement, and adjust course based on real data.

  1. 01

    Analysis

    We analyse your brand, website, competitors and your current visibility in AI answers.

    Baseline analysis

  2. 02

    Strategy

    We identify the questions, topics and sources potential customers use when looking for solutions.

    Prioritised roadmap

  3. 03

    Implementation

    We optimise technical foundations, content, entities and external signals.

    Measures implemented

  4. 04

    Monitoring

    We regularly measure how your visibility develops across platforms and topics.

    Monthly reporting

  5. 05

    Optimisation

    Based on real data, we keep adjusting where the impact is greatest.

    Ongoing fine-tuning

Monitoring and optimisation continue as a cycle, because AI systems and your competitors keep changing.

Free GEO visibility check

Do you know what ChatGPT says about your company?

We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your customers ask, and show you what comes back.

What we check, for example

  • Is your brand mentioned?
  • Are competitors mentioned more often?
  • For which topics does AI recognise your expertise?
  • Which sources shape the answers?
  • Where is the biggest potential?
Cost
Free
Effort
2 minutes
Result
Discussed in person
Fabian SchnabelJan Hugo

We run the check personally.

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FAQ

Questions about Gemini SEO.

Short, clear answers without the jargon. Your question isn't here? Get in touch with us directly.

Ask a question

Is Gemini SEO the same as SEO for Google?

Not quite. The fundamentals overlap heavily because Gemini draws on Google Search. But Gemini writes its own answers and names only a few providers. So what also matters is how clearly your brand is recognisable as an entity and how citable your content is.

What happens if I block Google-Extended?

Then your content may not be used for Gemini models or for grounding in Gemini. Your visibility in classic Google Search and in AI Overviews remains unaffected. For most companies that want to be visible in Gemini, blocking it makes no sense.

How do Gemini and AI Overviews differ?

AI Overviews are AI summaries within Google Search. Gemini is Google's standalone AI assistant. Both use Google's infrastructure but are separate products with their own presentation, which is why we look at them separately.

Further reading

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